The House of MUSA New Zealand returned to the runway this year with a bold new vision for sustainable fashion, advocacy, and creativity. Models from across the globe and Aotearoa showcased vibrant and stylish Filipino modern outfits in Auckland, reflecting the brand's commitment to innovation and sustainability.
Renowned for its eco-friendly approach, the House of MUSA, founded by Joy Soo, uses fibres from banana tree trunks. Instead of discarding these trunks, they are transformed into intricate, chic fabrics and accessories by indigenous groups in Davao, Mindanao, Philippines. This initiative not only supports local communities but also provides livelihood opportunities for the inmates of the Davao Penal Colony, enabling them to support their families despite their penal servitude.
Originally established in the Philippines, the House of MUSA has made its mark on global runways, including prestigious fashion weeks in New York and Paris. Last year, it made its debut in Aotearoa New Zealand, led by Carmela Laylo, the Mrs. Universe New Zealand 2019 titleholder. The inaugural event took place in Palmerston North, and this year, the House of MUSA captivated audiences in Auckland.
A Splash of Pink for a Cause
This year's collection featured an all-pink theme to support the MUSA PINK Foundation, which aids women battling cancer. Models of all ages and sizes strutted the runway, creating a Barbie-inspired spectacle that highlighted the foundation's mission.
MUSA PINK Collection. Image: DarkRoom Journal Studios.
MUSA PINK Collection. Image: DarkRoom Journal Studios.
MUSA PINK Collection. Image: DarkRoom Journal Studios.
MUSA PINK Collection. Image: DarkRoom Journal Studios.
From Pink to Green: Embracing Sustainable Art
The eco-fashion show also introduced a new collection featuring banana-themed paintings of Filipino Davao artist Rene Milan. This collection emphasised the essence of sustainable fashion, blending artistry with environmental consciousness.
Eco Collection. Image: DarkRoom Journal Studios.
Eco Collection. Image: DarkRoom Journal Studios
Eco Collection. Image: DarkRoom Journal Studios.
Eco Collection. Image: DarkRoom Journal Studios
Flores de MUSA: A Return to Tradition
Returning models from last year's show reprised their roles, showcasing the vibrant Flores de MUSA collection. These colourful dresses were part of the brand's journey since its inception in New Zealand.
Flores de MUSA Collection. Image: DarkRoom Journal Studios
Flores de MUSA. Image: DarkRoom Journal Studios
Flores de MUSA. Image: DarkRoom Journal Studios
Flores de MUSA. Image: DarkRoom Journal Studios
A Partnership for Sustainability
The House of MUSA collaborates with Dole Sunshine Company, which is renowned for its large-scale banana and pineapple production.
This partnership aims to achieve zero fruit loss and reduce landfill waste, contributing to carbon neutrality. By repurposing 200,000 metric tonnes of banana stem waste, the initiative prevents approximately 258,720 metric tonnes of CO2 emissions and creates fashion products worth over US$50 million, benefiting local communities in the Philippines.
House of MUSA New Zealand Director Carmela Laylo. Image: DarkRoom Journal Studios
At the Auckland eco-fashion show, Director Carmela Laylo announced plans to include New Zealand designers in future collections. "We want to make this even bigger by opening this to NZ fashion designers, artisans, and seamstresses using MUSA fabric," Laylo stated. "Our ambition is to see MUSA fabric in everyday gatherings, from casual to formal wear and corporate attire, while being responsible to our planet."
Philippine Ambassador to New Zealand H.E. Kira Christianne Azucena praised the initiative, saying, "We hope this will open more pathways for cooperation between the Filipino people and the New Zealand government in our shared mandate to promote creativity and protect our environment."
The House of MUSA New Zealand shows no signs of slowing down. Later this year, they plan to bring their sustainable fashion to Christchurch, continuing their mission to promote stylish, eco-friendly fashion.
-Asia Media Centre
