Henry Chung

Henry Chung Image
Phone: 09-414-0800
Email: [email protected]
Associate Professor in Marketing, Massey University

Henry Chung is an Associate Professor in Marketing at Massey University. His research is focused on immigrant enterprises, Greater China markets (e.g., NZ/Australian firms operating in Greater China and Greater Chinese firms in NZ/Australia), Chinese consumers, international marketing strategies, Asian social media (e.g., Wechat, Line), cross Asian-Western cultural issues, and Guanxi social networking.

External websites: