Associate Professor in Marketing, Massey University
Associate Professor in Marketing, Massey University
External websites:
www.massey.ac.nz/massey/learning/colleges/college-business/schoo...
Henry Chung is an Associate Professor in Marketing at Massey University. His research is focused on immigrant enterprises, Greater China markets (e.g., NZ/Australian firms operating in Greater China and Greater Chinese firms in NZ/Australia), Chinese consumers, international marketing strategies, Asian social media (e.g., Wechat, Line), cross Asian-Western cultural issues, and Guanxi social networking.
www.massey.ac.nz/massey/learning/colleges/college-business/schoo...
Topics of Interest
Migration, Culture and society, Technology, Business and trade
Regions of Interest
Asia-Pacific including New Zealand, China, New Zealand