Dr Gao Hongzhi is Associate Professor International Business in the School of Marketing and International Business, Victoria University of Wellington.
He is a senior research fellow at the New Zealand Contemporary China Research Centre. Dr Gao received his MCom (Masters of Commerce) in Marketing with distinction in 2004 and PhD in Marketing in 2009 from Otago University. Before coming to New Zealand, Dr Gao was as a chief analyst of foreign loans and risk management for Jilin Provincial Government in China. His publications appear in a number of highly-regarded business journals.
His current interests include guanxi gatekeeping in Chinese-Western business relationships, corporate response strategies in food safety crises, Chinese outbound FDI, branding and social media strategy. He was the recipient of the Emerging Researcher Grant from the Asia New Zealand Foundation in 2008 and the recipient of the Peking University New Zealand Centre Visiting Fellowship in 2014.