Jerry Clode is recognised as a leading expert in China's consumer and digital culture.
In a 20+ year career, he has helped iconic brands such as Disney, Budweiser and Unilever establish and localise in China. Jerry is one of the few and only Chinese language consumer interviewers of foreign origin, he speaks to over 200 local consumers each year.
More recently, Jerry has created Chinese brand names and strategies for many leading NZ brands, with NZTE, including Synlait, Rockit Apples, NZ Avocado and Zeffer Cider. His viewpoint is widely sought after by leading publications including the SCMP, Washington Post and Ad Age.
Jerry has held senior roles in China, as well as London and Singapore. In London, he lead WP’s global Cultural Insight division, with a focus on brand strategy in emerging markets – China, Brazil and India. He is the consecutive recipient of China’s Digital A-List award in both 2017 and 2018.
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